Ping, Last.fm has a serious competitor this time
Posted on September 2nd, 2010 in Ping, iTunes | View Comments
Ads free, setting up an account takes 5 seconds if you already have an ITMS account, sharing the huge ITMS database… Ping has everything to beat any music social community because it is fully integrated with the biggest music store in the world: the iTunes Music Store.
After you setup your account, you’ll need an additional 5 seconds (10 seconds) to become familiar to the super easy user interface.
Ping.com (famous golfing accessories) doesn’t belong to Apple of course, and the only way to connect to that social community is through the iTunes browser.
Main actions you can take through Ping are: follow (you might be familiar with that if you’re already on Twitter), post (you probably have at least posted a review on the ITMS, Ping enables you to discover them all in the “my reviews” page, and like (a feature Last.fm users are familiar with too).
Some of these actions have been integrated on albums page, you can see below (post and like):

A mix of Twitter and Last.fm that is very promising and that, of course, will boost the ITMS and iTunes users (which will boost the ITMS).
If Apple integrates stats system like Last.fm’s now playing and like-o-meter Ping’s follow features would be more interesting.



















